The Start-up of You

Startup Of You

The Start-up of You

by: Reid Hoffman & Ben Casnocha

Central Theme:
Manage your career as if it is a start-up business.

Recommendation:
A good perspective on what it takes to succeed in the gig economy: self investment, building a professional network, taking intelligent risks, and making uncertainty and volatility work to your advantage.

Summary:
Hoffman presents a blueprint for individuals to thrive in today’s challenging world of work. He argues that entrepreneurship is not really about starting a business, but rather a way of seeing the world. The internet has fundamentally changed the architecture of business and society. The old-school model of working for Corporate, slowly climbing the career ladder, and retiring with a pension is fading fast. By investing in the start-up of you, individuals can take advantage of the gig economy.

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